Executive Certificate in Entrepreneurial Leadership

Who Should Attend

Executive certificate course collaboration with partner University of Salamanca, Spain.
This program is appropriate for business managers in a range of industries who are looking to better understand how to create value for their company, organization, or unit. Whilst the material is applicable to anyone who is interested in bringing knowledge to their organization that could impact future business decisions, it would be particularly beneficial to the following:

  • Executives driving organizations
  • Senior Level Managers of organizations
  • Business Managers
  • Heads of Divisions
  • Marketing executives
  • Strategy teams

Learning Objectives

  • Gain entrepreneurial methods and processes to guide you through the evaluation and assessment of your ideas
  • Learn to design value propositions and business models that support your organization’s desired growth as a leader.
  • Practice testing hypotheses about your business ideas to reduce the risk of organization failure.
  • Learn how to provide evidence that your new business ideas are viable and to gain buy-in from senior management.
  • Discover tools and principles to help actively manage the process of identifying and creating valuable business opportunities that build your company or organization’s competitive advantage.

day one

Module 1 & 2

  • Review of leadership concept
  • Who is the entrepreneurial leader
  • Evaluation and Assessment of business ideas. Methods and processes of assessments
  • Case study and group work on a model for assessment and evaluation. What to look forward to and how to evaluate business ideas.
  • Class exercise

Module 3 & 4

  • How do leaders evaluate and assess business ideas
  • Designing and developing a business proposition.
  • This will be done in groups.
  • Leaders are visionary and must learn how to design and develop business propositions developing and designing business proposition for organizations growth.
  • Case study and business experiences

day two

day three

Module 5 & 6

  • Concept and case studies
  • Understanding of the key strengths and weaknesses of ideas are necessary for organization growth what are some key tools and principles used to assess entrepreneurial ideas.
  • SWOT analysis of the business idea. Tools and principles to assess ideas and presentation techniques.
  • Case study and real-life experiences